Vision
USING STRATEGIC, INTELLIGENT CSR TOWARDS GREATER SOCIAL EQUITY.
Amana believes that Indian companies can and should be transformative players in India's development. We are taking the finest research on CSR from top universities and think-tanks, and partnering with leading global CSR/cause firms to bring astute and intelligent CSR strategy, implementation and cause marketing services to Indian companies so that they can fulfill their social commitments most effectively and most beneficially to both society, and themselves.
Mission
CREATING, DELIVERING, AND PUBLICIZING INDIA’S MOST INNOVATIVE CSR PROGRAMMES TO SUSTAINABLY BENEFIT COMMUNITIES AND COMPANIES.
Approach
THE AMANA THEORY OF CSR-LED CHANGE IN INDIA FOCUSES ON A PLANNED, INCLUSIVE, COLLABORATIVE APPROACH TO INCREASE SOCIAL EQUITY.