The Amana Way

12 features of excellent CSR projects THAT AMANA HAS DISCOVERED, BUILT, and INTEGRATED INTO OUR SERVICES.  

Professional Engagement 

We will seamlessly connect your CSR program with hand-picked NGO partners of your choice and we will manage the entire relationship for you. This will progressively add credibility and content to your CSR program, with customers, consumers and communities.

LEADER-LED ENGAGEMENT

Typically, the more your Company's leaders participate, the more powerful your CSR programs. The most impactful programmes are “leader-led”, with real people from your company being visible in the process. We will help you include your company leaders in CSR programmes.

CONNECTED STORYTELLING 

This is vital to engaging customers and engaging the public. We’ll help you tell impactful visceral stories from your CSR program, that are both genuine and deeply appealing.

EMPLOYEE IMMERSION

Your employees are some of your best brand ambassadors. We’ll help you include them in CSR programmes to do two things: one, impact them personally and connect them meaningfully to their employer, as well as increase program credibility as a serious investment.

BRAND BENEFITS

Your company's or products' brand value can benefit  significantly from your CSR programmes. We’ll help you select causes that is aligned with your corporate goals and is core to your brand. Then we’ll help you figure out how your selected cause, your goals, assets and challenges can be positioned rightly with your existing brand positioning to benefit recall and association.

AGGREGATION BENEFITS

Working with several companies Amana will create special opportunitiesfor our clients to join together to do CSR projects would be too large or expensive for each client alone.

ONGOING INNOVATION

We’ll continuously innovate and evolve your CSR programs and NGO partnerships as your company and brands’ focuses evolve over time, without compromising on your original vision.

DISPERSION BENEFITS

We'll help you design your programmes around causes and help you partner with several NGOs in a particular space so that you have an increased reach and your CSR efforts can influence and improve more lives.   

LONG-TERM DESIGN

The best programmes are designed to start with depth, and scale over time.  We will help you build genuine and credible, long-term plans and strategies that maximize the social impact of your CSR investment.

INTEGRATED MEASUREMENT

Evidence of the CSR impact of your company, is vital.  We’ll incorporate measurement into all phases of program design and implementation, with detailed metrics for social and business impacts.

 OWNERSHIP  SHARING

To save you organizational time and cost, we’ll help you offload as much programme “ownership” as you want –to NGO partners or to individual consumers/volunteers – within a very specific framework to maintain program quality yet get you the most cost-effective solutions.

LOCAL VERSIONS

India is diverse. What works in Kerala or Assam may not work in Punjab or Gujarat. We’ll help you create program components that are standard and others that are bespoke for local adoption.